I started using the Google scholar for searching articles a couple of years ago. I 'm using it for getting paper from multiple sources or exploring for finding new stuff. It was an good alternative from just searching in the Google. As the years passed it seems the engineers in Google have improved a lot the search algorithm and created some additional tools that can help the tracking down your publications. You have just to follow the citations sign up form. After confirming your name and email address you are ready. You can also upload your own photo and make your profile public, allowing others to search you. An example of public profile can be found here. One of the things i like most is the bar graph with the number of citations per year. Also, you can see citations per publication per year. You can track the different topics and get an idea what is on "fashion" and what not. Unfortunately, my profile is almost empty, but i hope things will get better in the future...
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